The Future of Advertising Research

Stop Guessing.
Start Winning.

SFONai combines Nobel-prize-winning Taguchi statistical design with real human feedback and AI intelligence — so your ads are optimized by science, not opinion.

97%
Faster than traditional A/B testing
18×
More ad combinations tested at once
Independent ratings per ad variation
Real
Human feedback, not AI hallucination
"In God we trust. All others must bring data."

— W. Edwards Deming, Father of Quality Management

From Hypothesis
to Winning Ad

Five precise steps. Statistically guaranteed to find your highest-performing combination.

01
AI Research

Deep Market Intelligence

Our AI analyzes your brand, URL, and product — building a comprehensive portrait of your ideal customer: their pain points, vocabulary, emotional triggers, and buying signals. No guesswork. No surveys.

// AI identifies your ideal customer profile
ICP: "The Quietly Struggling Provider"
Awareness: Problem-Aware
Sticky words: ["discreet", "proven", "finally"]
// 5 variants generated per component
02
Taguchi DOE

Test 18 Ads in the Time It Takes to Test 2

Traditional A/B testing is slow and expensive. Our Taguchi orthogonal array tests every component — Tone, Headline, CTA, Value Proposition — in a mathematically balanced matrix. Get statistically valid results from as few as 4 ad combinations.

// Taguchi L9: 9 unique ads, 4 components, 3 variants each
Run 1: Tone-A · Headline-A · CTA-A · Value-A
Run 2: Tone-A · Headline-B · CTA-B · Value-B
Run 3: Tone-A · Headline-C · CTA-C · Value-C
// ...9 total — covers all combinations optimally
03
Human Panel

Real People. Real Reactions.

Your ads go to a curated network of verified producers — real humans who rate each ad on a 1–7 scale. No bots. No AI pretending to be human. Each producer sees their set once and never again, preserving statistical independence.

04
Effect Scores

Know Exactly What's Working

Our Taguchi effect score calculation reveals not just which ad won — but which components drove the win. High spread = that component matters enormously. Low spread = your audience doesn't care much. Know where to invest your creative energy.

05
Production Brief

A Report Your Creative Team Can Action Immediately

Download a print-ready Phase 1 report: every ad visual, ranked by score, with the optimized combination highlighted. Demographic breakdown of who responded. Image prompts for each variation. A clear brief — not a data dump.

STEP 01
🔬
AI Research
Deep ICP analysis, market intelligence, sticky words
STEP 02
🧮
DOE Matrix
Taguchi orthogonal array — test all combinations efficiently
STEP 03
👥
Human Panel
5 independent ratings per ad from real producers
STEP 04
📊
Effect Scores
Component-level intelligence — know what drives results
STEP 05
🏆
Win Report
Production-ready brief with optimized combination
"What gets measured gets managed."

— Peter Drucker

See the Engine
in Motion

Select the components you want to test. Watch the AI build your ad in real time — exactly how our platform generates every variation in your study.

Components to Optimize

Select all that apply — more = more optimization power

See How Your Components Build a Complete Study
Taguchi Balance Preview
Live Ad Preview — Run 1 of 18
S
SFONai
Sponsored
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Every combination tested in one study

Taguchi Method:
Nobel-Level Math
for Your Ads

Genichi Taguchi revolutionized engineering quality by testing multiple variables simultaneously without sacrificing statistical validity. We apply the same orthogonal array mathematics to advertising.

Taguchi L9 Matrix — 9 Runs, 4 Components, 3 Variants Each
RunToneHeadlineCTAValue PropScore
1AAAA6.2 ★
2ABBB4.8
3ACCC3.9
4BABC5.1
5BBCA4.3
6BCAB5.7
7CACB4.0
8CBAC3.5
9CCBA4.6

Each component appears in each position exactly 3 times — true orthogonal balance

90% Fewer Tests Required

A full factorial test of 4 components × 3 variants = 81 combinations. Taguchi L9 covers the same ground in 9 runs — mathematically guaranteed.

🎯

Effect Scores Reveal the Truth

For each component, we calculate which variant level produced the highest average rating. The "spread" tells you how much that component matters to your audience.

🔒

Statistical Independence Guaranteed

Each producer sees their group of ads exactly once. No re-rating. No anchoring bias. The data is clean by design, not by hope.

📈

From 9 Ads to 1 Champion

Phase 1 finds the winner. Phase 2 validates it with 25 fresh producers matched to your target audience. Two-stage certainty before you spend on production.

The Numbers
Don't Lie

L18
Maximum DOE design — 18 unique ad combinations from 6 components
vs. 729 full factorial runs
Independent ratings per ad — minimum for statistically valid effect scores
Per Taguchi significance threshold
1–7
Likert scale capturing nuanced human emotional response
Not binary yes/no — gradient truth
AI+
AI generates variants, humans validate them — best of both worlds
Neither alone is enough
2-Ph
Two-phase validation: discover in Phase 1, confirm in Phase 2
No more one-and-done guessing
Learning compounds — every study improves your brand's creative intelligence
Your data flywheel

Built for Both
Sides of the Equation

Advertisers need truth. Producers provide it. Everyone wins.

🏢

For Advertisers

Test. Optimize.
Win.

Stop burning budget on ads that underperform. SFONai gives you scientific certainty before you spend on production — know your winning combination before you commit to it.

  • AI-powered market research on your product & audience
  • Taguchi DOE matrix generated automatically
  • Real human ratings — not synthetic data
  • Phase 1 results report with all ad variations scored
  • Phase 2 validation with targeted audience segment
  • Production-ready creative brief for your design team
Start a Campaign →
💰

For Producers

Look at Ads.
Earn Money.

Your honest opinion has real value. Rate ads for brands from your phone, get paid per session. No experience needed — just genuine human reaction.

  • Get paid per ad set you rate — simple, transparent
  • Rate ads that match your demographic profile
  • Work when you want — sessions take 2-5 minutes
  • Phase 2 qualitative feedback — share your thoughts
  • Instant earnings tracking with withdrawal requests
  • Your opinion shapes the ads you'll actually see
Start Earning →
"Treat people as if they were what they ought to be, and you help them become what they are capable of becoming."

— Johann Wolfgang von Goethe

Our producers aren't data points. They're real people whose authentic reactions build better advertising for everyone. We treat their feedback with the respect it deserves.

Your Winning Ad
is Waiting

Join the brands using statistical science to make every advertising dollar count.